What’s in a name?

Abstract

At least fifty years ago, before the world of pharmacy had to adapt to the growing presence of large corporates, and decades before the advent of computers and scanners in pharmacy, a community pharmacist was expected to know all his clients by name. Furthermore, when you got the call for a repeat prescription, it would invariably be along the lines of, “Ask Mr Black for more of my pills, please, but only the white ones, not the little pink ones for under the tongue, I still have enough of those, OK?” You, as the pharmacist, were expected to know exactly what they were talking about!