Understanding the Digital Transformation of the South African Music Industry: A Multidisciplinary Approach

Abstract

The South African music industry is undergoing a significant transformation driven by digital technologies that are reshaping how music is created, distributed, and consumed. These developments present unique challenges that demand a holistic understanding of legal, business, and technological dimensions. This article explores the impact of digitalisation on key areas such as legislation, contracts, and business practices in the South African context. To provide a structured analysis, the study draws on three theoretical lenses: legal theory, which addresses complexities around copyright, contract law, and intellectual property rights; business theory, which examines evolving revenue models and market dynamics influenced by digital consumption; and technology theory, which considers the role of digital platforms in transforming music production, distribution, and marketing. The research employed a qualitative methodology, using a critical desktop literature review to investigate how piracy and illegal downloading are affecting the industry. This approach enabled a deep engagement with existing academic sources and provided a foundation for exploring current policy gaps. The study adhered to PRISMA guidelines, following a systematic process of searching, screening, and analysing literature across major databases. The findings highlight the pressing need for stronger legal frameworks, more adaptive business strategies, and greater investment in technological infrastructure. Addressing these areas is crucial for the sustainability and growth of the South African music industry in the digital age. In conclusion, the study emphasizes the need to align policy and practice with digital innovation, the industry can better support its artists and stakeholders in a rapidly evolving landscape.